design / art direction / creative
design / art direction / creative
design / art direction / creative
Alice H Wang
Alice H Wang
Alice H Wang
design
art direction
creative
design
art direction
creative
design
art direction
creative
Alice is an Art Director & Designer driving brand visions forward by elevating omni-channel experiences with her expertise in critical interpretation of integrated strategies, storytelling, and efficiencies/testing through digital-first thinking with the intersection of pixel-perfect craft & scale in mind.
Alice is an Art Director & Designer driving brand visions forward by elevating omni-channel experiences with her expertise in critical interpretation of integrated strategies, storytelling, and efficiencies/testing through digital-first thinking with the intersection of pixel-perfect craft & scale in mind.
Alice is an Art Director & Designer driving brand visions forward by elevating omni-channel experiences with her expertise in critical interpretation of integrated strategies, storytelling, and efficiencies/testing through digital-first thinking with the intersection of pixel-perfect craft & scale in mind.
well collective stores
well collective stores
well collective stores
design lead
design lead
design lead
Welcome to Nike Well Collective, a holistic retail concept that aims to empower the wellness journey, for Every Body.
I acted as both designer and design lead in creating The Nike Well Collective Stores Opening Toolkit. The integrated 360° retail journey drove opening foot traffic for 4 activations across North America, prioritizing distinct variations for each opening, flexible creatives, storytelling & styling, building energy & engagement, all at light-speed turnarounds.
Using creative automation, we provided an optimized full suite of creatives across digital channels, integrated media, web/app, and OOH channels.
Welcome to Nike Well Collective, a holistic retail concept that aims to empower the wellness journey, for Every Body.
I acted as both designer and design lead in creating The Nike Well Collective Stores Opening Toolkit. The integrated 360° retail journey drove opening foot traffic for 4 activations across North America, prioritizing distinct variations for each opening, flexible creatives, storytelling & styling, building energy & engagement, all at light-speed turnarounds.
Using creative automation, we provided an optimized full suite of creatives across digital channels, integrated media, web/app, and OOH channels.
Welcome to Nike Well Collective, a holistic retail concept that aims to empower the wellness journey, for Every Body.
I acted as both designer and design lead in creating The Nike Well Collective Stores Opening Toolkit. The integrated 360° retail journey drove opening foot traffic for 4 activations across North America, prioritizing distinct variations for each opening, flexible creatives, storytelling & styling, building energy & engagement, all at light-speed turnarounds.
Using creative automation, we provided an optimized full suite of creatives across digital channels, integrated media, web/app, and OOH channels.
2023
2023
2023
TEAM:
JOEL HARDING
myrrha tekya
thomas turner
vivian leung
TEAM:
JOEL HARDING
myrrha tekya
thomas turner
vivian leung
TEAM:
JOEL HARDING
myrrha tekya
thomas turner
vivian leung
Air max dn x rise
Air max dn x rise
Air max dn x rise
design
design
design
Nike Air Max Day, celebrated globally, aims to inspire boundless possibilities for the next generation and push imagination to the max.
I lead as an independent designer, responsible for carrying out design, direction, turnarounds and pivots for in-store & OOH creatives from start-to-finish.
We successfully drove foot traffic and introduced the newest member of the franchise, the Air Max DN on AirMax Day ‘24 for Nike Rise in Santa Monica, Del Amo, Chicago, and Atlanta.
Nike Air Max Day, celebrated globally, aims to inspire boundless possibilities for the next generation and push imagination to the max.
I lead as an independent designer, responsible for carrying out design, direction, turnarounds and pivots for in-store & OOH creatives from start-to-finish.
We successfully drove foot traffic and introduced the newest member of the franchise, the Air Max DN on AirMax Day ‘24 for Nike Rise in Santa Monica, Del Amo, Chicago, and Atlanta.
Nike Air Max Day, celebrated globally, aims to inspire boundless possibilities for the next generation and push imagination to the max.
I lead as an independent designer, responsible for carrying out design, direction, turnarounds and pivots for in-store & OOH creatives from start-to-finish.
We successfully drove foot traffic and introduced the newest member of the franchise, the Air Max DN on AirMax Day ‘24 for Nike Rise in Santa Monica, Del Amo, Chicago, and Atlanta.
2024
TEAM:
JOEL HARDING
thomas turner
Daniela gonzalez
TEAM:
JOEL HARDING
thomas turner
Daniela gonzalez
TEAM:
JOEL HARDING
thomas turner
Daniela gonzalez
Pegasus Plus
Pegasus Plus
Pegasus Plus
Concept/
Art Direction
Concept/
Art Direction
Concept/
Art Direction
Introducing Pegasus Plus, the new lighter and faster member of the iconic Nike Pegasus Franchise.
I lead as a fluid Designer/Art Director over a 2-week sprint (pun-intended) including:
6 days & nights from concept to direction
1 day (remotely) directing photography
1 Saturday sleeping-in
1 Sunday viewing & reviewing retouching
3 happy clients
In order to speak intuitively to the precision-engineered innovations of the Pegasus Plus Flyknit upper, we used light as a prop to visually highlight its’ breathable, weightless transparency.
Introducing Pegasus Plus, the new lighter and faster member of the iconic Nike Pegasus Franchise.
I lead as a fluid Designer/Art Director over a 2-week sprint (pun-intended) including:
6 days & nights from concept to direction
1 day (remotely) directing photography
1 Saturday sleeping-in
1 Sunday viewing & reviewing retouching
3 happy clients
In order to speak intuitively to the precision-engineered innovations of the Pegasus Plus Flyknit upper, we used light as a prop to visually highlight its’ breathable, weightless transparency.
Introducing Pegasus Plus, the new lighter and faster member of the iconic Nike Pegasus Franchise.
I lead as a fluid Designer/Art Director over a 2-week sprint (pun-intended) including:
6 days & nights from concept to direction
1 day (remotely) directing photography
1 Saturday sleeping-in
1 Sunday viewing & reviewing retouching
3 happy clients
In order to speak intuitively to the precision-engineered innovations of the Pegasus Plus Flyknit upper, we used light as a prop to visually highlight its’ breathable, weightless transparency.
2024
TEAM:
JOEL HARDING
tyler wong
myrrha tekya
TEAM:
JOEL HARDING
tyler wong
myrrha tekya
TEAM:
JOEL HARDING
tyler wong
myrrha tekya
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